OR Piraeus and Accenture, following on from their recent announcement, are moving forward with the creation of the Newra AI Hub, ushering in a new era in financial services.

This initiative marks the transition from design to implementation of a new operating model that will design, develop and accelerate the utilization of advanced artificial intelligence solutions, supporting Piraeus’ overall transformation journey.

Newra is being created as a permanent innovation and solution delivery engine, leveraging Anthropic’s AI capabilities and combining them with Piraeus’ strategic vision and Accenture’s international expertise.

The name Newra, derived from the words New Era (“New Era”), expresses the joint ambition of the two organizations to shape a new era for the banking industry, where technology acts as a catalyst for value creation. It reflects the belief that the true potential of artificial intelligence can only be fully realized when combined with human ingenuity, judgment and experience.

At the core of Newra’s identity is a commitment to responsible innovation, technological excellence and strong governance, with a focus on developing solutions that balance technological advancement with trust. It aims to enhance the customer experience, enhance productivity and create measurable and sustainable value for all stakeholders.

Starting with an initial team of skilled executives, the Newra AI Hub will immediately proceed with targeted recruitment of skilled human resources, contributing to the creation of a strong AI talent ecosystem in Greece.

THE Christos MegalouCEO of Piraeus, said: “Artificial intelligence creates a unique opportunity to redefine the way banks create value. At Piraeus we are constantly investing in capabilities that enhance competitiveness, accelerate transformation and offer better experiences to our customers. Through Newra, in collaboration with Accenture and leveraging Anthropic’s advanced artificial intelligence capabilities, we are creating the conditions for innovation to gain scale, continuity and a substantial impact on the future of banking in Greece.”

THE Kyriakos SambatakakisPresident and CEO of Accenture in Greece, noted: “Newra proves in practice that artificial intelligence is not just a new technology, but a force for organizational reinvention. In collaboration with Piraeus, we are creating a model for how artificial intelligence can be integrated into the core of an organization, enhancing human capabilities and creating new sources of value and growth for the future.”